MTV Iggy and Intel created "The Music Experiment" an integrated fan experience that fused music, art and technology. The co-branded social media-driven experience connected passionate fans with their favorite artists in truly innovative ways.

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The experience began at  musicexperiment.com, where fans participated in a series of social challenges. Each challenge revealed the location of free, live concert held at secret locations across the country. As fans increased their engagement they were treated to prizes, exclusive content, and special access at the events.