Year

2012-2013

Honors

Clio (Silver)

Webby

Shorty

Role

Design Direction

Art Direction

Social Media

Motion Graphics

Infographics

Branding

UXUI Design

Intel: The Music Experiment

MTV Iggy and Intel created "The Music Experiment" an integrated fan experience that fused music, art and technology. The co-branded social media-driven experience connected passionate fans with their favorite artists in truly innovative ways.

The experience began at  musicexperiment.com, where fans participated in a series of social challenges. Each challenge revealed the location of free, live concert held at secret locations across the country. As fans increased their engagement they were treated to prizes, exclusive content, and special access at the events. 

 

Experiment 2.0

1/5

Windows 8 Experience

 

Fans with Windows 8 systems can download the Music Experiment app for a immersive interactive experience. The app transports fans to the concerts by giving them the ability to control of several live 360 cameras throughout the events, and interact with concert goers in real time.

 
 

Experiment 1.0

1/3

©2020 Rigel Lastrella