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Intel: The Music Experiment
MTV Iggy and Intel created "The Music Experiment" an integrated fan experience that fused music, art and technology. The co-branded social media-driven experience connected passionate fans with their favorite artists in truly innovative ways.
The experience began at musicexperiment.com, where fans participated in a series of social challenges. Each challenge revealed the location of free, live concert held at secret locations across the country. As fans increased their engagement they were treated to prizes, exclusive content, and special access at the events.
Art Direction | Visual Identity | Motion Graphics | Social Media | Events
Windows 8 Experience
Fans with Windows 8 systems can download the Music Experiment app for a immersive interactive experience. The app transports fans to the concerts by giving them the ability to control of several live 360 cameras throughout the events, and interact with concert goers in real time.
Life Is Better With Intel
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