Hi, I'm Rigel. I'm a multidisciplinary creative director & visual designer with 15 yrs experience in media, entertainment and advertising. I have an anthropological approach to creativity and communication and believe the best campaigns balances emotion and strategy.
Laugh Out Loud Network - Los Angeles, CA
Creative Direction - November 2018 – Present
Responsible for leading design and art direction for the company’s branding and marketing, including oversight of video graphics and key art development, branding for shows and internal departments, pioneering VR production for network, and creating show templates to pitch to investors. Key accomplishments:
Created and templatized compelling sales and marketing materials that secured milti-million dollar partnership with AT&T, retained and grew Old Spice business, increasing the brand's commitment to LOL. Landed Pluto TV distribution deal, and multi-year distribution and equity investment deal with NBCU/Peacock
Brought creative and design direction in-house and improved efficiency and quality of vendor work by establishing in-house creative workflow and developing creative brief for partner agencies, providing cost savings for company
Partnered with senior executives in company’s transition to independent entity, including development of clear and actionable company mission statement and design of infographics providing long-range direction for business structure, resulting in added focus and direction to influence social media, content, and business strategies
Rebranded Kevin Hart’s starring shows, such as Straight From The Hart, Hart to Heart, Inside Jokes, and Coach Kev leading to greater brand recognition with distinct look and feel
Other responsibilities include managing and developing team of designers, creating pre-visuals to support selling of shows (including Die Hart and Headspace content), providing input to editors and producers.
Lastrella Creative - Los Angeles, CA
Creative Direction / Design / Branding - October 2015 – Present
Develop design visuals across various media and platforms, including UXUI, print, infographics, presentation design, responsive web/mobile design, and social media. Create video content and motion graphics for ad agencies, independent studios, and production companies with the ability to storyboard, illustrate, direct, edit, and animate. Key accomplishments:
Enable brands to define and differentiate their visual identities by creating original logos and style guides inspired by extensive research, competitive analysis and understanding the brand’s audience; clients include Fictionless Films, Honto88, MO Studios, and YoungKing Productions
Design quick turnaround graphic packages and animations for social media campaigns by conducting brand explorations and design guidelines for social platforms and managing team of freelancers to tackle larger projects; clients include Goldman Sachs and JC Penney
Launch websites by working with digital content teams, creating wireframes, developing creative concepts, and building responsive pages and prototypes using Sketch InVision and Adobe Creative Suite; clients include Hello Sessions and Epidiolex
Drive awareness for brand initiatives and inspire client renewals through unique illustrations, animation, and other motion graphics; clients include Isaac Mizrahi, GE, Conde Nast
Other notable clients: Red Bull, CNN, Nike, Fullscreen, Tall Skinny Black Productions, Borrowed Camera, Aasif Mandvi, TechTable, Nylon Magazine, FuseTV, The Human Story, Honto88, Young King Productions, Fictionless Films. and Borrowed Camera.
Contend - Los Angeles, CA
Freelance Designer - July 2018 - August 2018
Assisted on a pitch for a B2B Microsoft project.
Midnight Oil - Burbank, CA
Freelance Senior Art Director - July 2018 - July 2018
Developed social media campaign for BravoTV series, Dirty John
Saatchi & Saatchi Wellness - New York, NY
Freelance Senior Art Director - July 2017 - January 2018
Conducted photoshoots, developed social media content and art directed CRM brochures for HCP client HUMIRA. Researched and experimented with VR experiences to help explain the benefits of HUMIRA to patients with chronic conditions.
Glow Interactive - New York, NY
Freelance Senior Art Director - May 2017 – July 2017
Led a team of designers and producers to create social media content for Nick Jr. shows. Worked with the team and client to establish a social media content strategy consisting of 360 photos/videos, gamified Facebook and Instagram stories, and short form video.
Publicis New York - New York, NY
Freelance Senior Art Director - March 2016 - May 2017
Art directed and designed websites, social media campaigns, CRM, and digital displays for HCP clients Merck, Sanofi, and AbbVie. Participated on several pitches and also supported the creative teams on Walmart, and Citi.
Mustache Agency - Brooklyn, NY
Freelance Motion Designer - March 2016 - May 2017
Responsible for developing motion graphics and animatics for clients such as Conde Nast, KLM Airlines, Kiehl’s, Time Inc., Estée Lauder, Pepsi GO, General Electric, Green Smoke, and Michaels.
Viacom / MTV World - New York, NY
Design Director - July 2010 - October 2015
Led a team of designers, interns, and freelancers that supplied the visual communication for three brands within the Viacom Network: MTV K, MTV Desi and MTV IGGY.
Key responsibilities were to provide each brand’s stakeholders (writers, producers, and directors) with visual content for their editorial stories, social posts, video productions, and promos. Allocated resources and assigned projects to junior staff, conducted weekly design status meetings to ensure projects were on schedule, and proposed budgets for hiring vendors or design freelancers for projects. Collaborated with digital producers to maintain and update MTV World websites.
Other responsibilities included the development of presentations for internal (budget and partnerships proposals for executives within the Viacom Network) and external purposes (new business pitches, PR materials, and ad sales).
Publicis New York / Modem - New York, NY
Senior Art Director - May 2005 - May 2010
Created campaigns for a wide range of brands such as Canadian Club, Malibu Rum, LG Electronics, P&G, Charmin, BMW, EOS Airlines, Topps, Paley Center for Media, General Mills, and T-fal.
Was part of the team that helped Publicis become the AOR for LG Electronics in 2007, which included the home appliance, mobile device, and home entertainment businesses. Conceptualized campaigns and promotions of key product features. Redesigned several sections of LG’s main website and created branded retail pages on Amazon, CompUSA and Walmart.
Created a microsite for the cookware and kitchen appliance maker T-fal that encouraged people to cook at home by providing them with simple recipe ideas based on ingredients that they already had in their home. The concept won the business for Publicis and ultimately led to other digital projects for GroupSEB.
Fly Communications - New York, NY
Art Director/Designer - Sept 2004 - May 2005
Supported the creative director on campaigns for Anchor Blue Clothing, Pernod Ricard, and Novartis. Tasks included print design, web design, branding and illustration.
FCB - Seattle, WA
Jr. Art Director (MAIP) - May 2004 - Sept 2004
Created layouts for print and online campaigns for AAA Seattle. Noble House, Real Player, SpeakEasy VOIP. Conceptualized and illustrated concepts to pitch to clients.
Knowlege of HTML5, CSS, AJAX, C++, Java, Action Script
Clio Award - Silver (Music Experiment 2.0)
Clio Award - Bronze (Rebel Music: S.1)
Shorty Award - Music Experiment 2012
Webby Award - MTV Iggy
One Show Student Exhibition
eOne Music/Koch Entertainment - New York, NY
Jr. Designer (Intern) - May 2003 - March 2004
Designed CD/LP packaging and promotional materials for artist such as Ying Yang Twins, KRS-One, Royce da 5’9”, Master P, Turk, Opeth, Montel Jordan, Chico DeBarge, Nora Jones, Dee Snider, and Charlie Daniels.
Parsons School of Design/New School University - New York, NY
BFA: Communication Design
Advertising, Typography, Branding, Web Design, Motion Graphics, Package Design, UX/UI, Silkscreening, Editorial Design
Miami Dade College - Miami, FL
AA: Fine Arts
Visual Arts Honors Conservatory
Florida International University - Miami, FL
AdHouse NYC - New York, NY