Publicis NY / Modem
Cold Hard Facts Site
This campaign informed consumers that frozen food doesn’t mean it’s not as good as fresh. From field to freezer, the jouney of a Green Giant vegetable only takes a few hours, instead of taking days in transit. On the site we had a video comparison of the journey of two peas. While the Green Giant pea is frozen in suspended animation, its freshness is locked... while the non-frozen pea keeps going on, losing its nutrients.