Year

2007

Company

Publicis NY

Role

Art Direction

Branding

Paley Center for Media

In 2007, The Museum of Television and Radio decided to change its name to The Paley Center for Media after its founder, William S. Paley, who understood the importance of archiving films, TV shows, and radio broadcast. We launched a campaign to introduce to the public to the name change and the importance of new media and how it has shaped our culture.

©2020 Rigel Lastrella