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Year
2006-2007
Company
Publicis NY
Role
Art Director
Malibu Rum
Get Your Island On
When people think of Malibu Rum they think of it as a tropical drink that is usually ordered while on vacation or on holiday. So, we decided to bring the holiday to the everyday: you don’t have to be on holiday to enjoy Malibu. “Get Your Island On “ was a campaign that brought the island mentality into an everyday setting.
Print | OOH | Design
Malibu_Golf2
malibu-p-houses
malibu-p-scuba
Malibu_Golf2
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TV: 30 sec
Get Your Island On: Golf
OOH
As part of the "Get Your Island On" subway takeover campaign, we set up an interactive display where commuters could playfully toss around a beach ball. The display was projected onto the walls and controlled using a motion caption camera.
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