Year

2006-2007

Company

Publicis NY

Role

Art Direction

Branding

Malibu Rum

Get Your Island On

When people think of Malibu Rum they think of it as a tropical drink that is usually ordered while on vacation or on holiday. So, we decided to bring the holiday to the everyday: you don’t have to be on holiday to enjoy Malibu. “Get Your Island On “ was a campaign that brought the island mentality into an everyday setting.

TV: 30 sec

Get Your Island On: Golf

OOH

As part of the "Get Your Island On" subway takeover campaign, we set up an interactive display where commuters could playfully toss around a beach ball. The display was projected onto the walls and controlled using a motion caption camer​a.

©2020 Rigel Lastrella