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Publicis NY


Art Director

Malibu Rum

Get Your Island On

When people think of Malibu Rum they think of it as a tropical drink that is usually ordered while on vacation or on holiday. So, we decided to bring the holiday to the everyday: you don’t have to be on holiday to enjoy Malibu. “Get Your Island On “ was a campaign that brought the island mentality into an everyday setting.

Print  |  OOH |  Design 

TV: 30 sec

Get Your Island On: Golf


As part of the "Get Your Island On" subway takeover campaign, we set up an interactive display where commuters could playfully toss around a beach ball. The display was projected onto the walls and controlled using a motion caption camer​a.

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