Year

2012

Company

MTV World / Viacom

Role

Design Direction

Art Direction

Social Media

Motion Graphics

Infographics

Branding

UXUI Design

Chevy: Cover The World

The Spark is a sub-compact car thats popular around the world and Chevrolet wanted to celebrate the arrival of the 2013 Chevrolet Spark in the United States and Canada with a campaign focus around music.

 

Cover the World is a campaign that enlisted global pop stars Wonder Girls, Gyptian, Angus Stone, and All Time Low, to cover a song chosen by their fans. The fans voted for Cyndi Lauper's “True Colors.” Fans were also prompted to create, upload and share their own cover of the song for a chance to win a 2013 Chevy Spark.

©2020 Rigel Lastrella