top of page
Year
2012
Company
MTV World / Viacom
Role
Design Director
Chevy: Cover The World
The Spark is a sub-compact car thats popular around the world and Chevrolet wanted to celebrate the arrival of the 2013 Chevrolet Spark in the United States and Canada with a campaign focus around music.
Cover the World is a campaign that enlisted global pop stars Wonder Girls, Gyptian, Angus Stone, and All Time Low, to cover a song chosen by their fans. The fans voted for Cyndi Lauper's “True Colors.” Fans were also prompted to create, upload and share their own cover of the song for a chance to win a 2013 Chevy Spark.
Art Direction. |. Motion Graphics | UXUI | Print. | Social Media




Cover The World
Cover The World
Search video...
chevy wonder girls bts
02:56
Play Video
chevy wonder girls cover
04:19
Play Video
chevy gyptian bts
03:50
Play Video
chevy gyptian cover
04:32
Play Video
bottom of page