Cover The World (2012)

The Spark is a sub-compact car thats popular around the world and Chevrolet wanted to celebrate the arrival of the 2013 Chevrolet Spark in the United States and Canada with a campaign focus around music.

 

Cover the World is a campaign that enlisted global pop stars Wonder Girls, Gyptian, Angus Stone, and All Time Low, to cover a song chosen by their fans. The fans voted for Cyndi Lauper's “True Colors.” Fans were also prompted to create, upload and share their own cover of the song for a chance to win a 2013 Chevy Spark.

Agency: MTV World / Viacom / Chevy  Role: Design Direction, UX, Motion Graphics, Branding

Project Recap

Cover the World site:

Launch Phase

Final Phase

Featured Artists

All Time Low (USA)

Cover Song

Behind the Scenes

Angus Stone (Australia)

Cover Song

Behind the Scenes

Gyptian (Jamaica)

Cover Song

Behind the Scenes

Wonder Girls (South Korea)

Cover Song

Behind the Scenes

Winning Cover Song: American Authors

©2020 Rigel Lastrella